why choose organic cotton

What is organic Cotton?

To put it simply, organic cotton is cotton that is grown without the use of toxic pesticides and fertilizers that are normally used in the production of regular cotton. It is safe, non-toxic, non-allergenic, 100% plant-derived, more durable and feels much lighter on skin.

Know the difference

CONVENTIONAL NON-ORGANIC COTTON
Grown using a large amount of pesticides and chemicals. Cotton uses approximately 25% of the world's insecticides and more than 10% of the pesticides
Majority of pesticides used in cotton crops end up in the air & water supply, damaging surrounding ecosystems
Accounts for more than 50% of the entire world’s fibre consumption.
Pesticide residue on conventional cotton can harm skin
It takes 10,000 litres of water to produce one kilo of cotton, creating massive water wastage
Has been linked to disease, defects and death amongst farmers due to exposure to toxic chemicals

ORGANIC COTTON
Grown sustainably using methods and materials that have a significantly lower impact on the environment
Free of chemicals and harmful substances, thus building a safer environment
Organic cotton only equals 1.1 percent of global cotton production
Safe on skin and hypoallergenic
Less energy and water is used In the production of organic cotton
Promotes safe farming practices and a healthier environment for all

CONVENTIONAL NON-ORGANIC COTTON	ORGANIC COTTON
Grown using a large amount of pesticides and chemicals. Cotton uses approximately 25% of the world's insecticides and more than 10% of the pesticides	Grown sustainably using methods and materials that have a significantly lower impact on the environment
Majority of pesticides used in cotton crops end up in the air & water supply, damaging surrounding ecosystems	Free of chemicals and harmful substances, thus building a safer environment
Accounts for more than 50% of the entire world’s fibre consumption.	Organic cotton only equals 1.1 percent of global cotton production
Pesticide residue on conventional cotton can harm skin	Safe on skin and hypoallergenic
It takes 10,000 litres of water to produce one kilo of cotton, creating massive water wastage	Less energy and water is used In the production of organic cotton
Has been linked to disease, defects and death amongst farmers due to exposure to toxic chemicals	Promotes safe farming practices and a healthier environment for all

Why We Stand Behind Organic Cotton?

Kind for the Environment

By not using products that contain harmful chemicals and pollutants, we can create a smaller carbon footprint and help prevent water contamination and soil erosion, thus contributing to a better environment overall.

Kind for Baby

Baby’s skin is very delicate, making it especially sensitive to environmental pollutants and chemicals which may cause irritated, inflamed skin conditions like Eczema. By choosing organic cotton clothing over conventional cotton, you are reducing/minimizing the chance of allergic reactions and skin irritations because you know there’s no way that the numerous toxic chemicals used in the production processes are getting anywhere near your little one.

Kind for Farmers

Studies suggest that 77% of cotton workers suffer from pesticide poisoning every year. As organic cotton is grown without the use of pesticides, it helps keep farmers and their families healthy and promotes safe work practices and better livelihoods.

Kind for the Pocket

Organic cotton is sturdier, and more durable as compared to conventional cotton. It does not break down as easily as regular cotton fibers which undergo chemical processes. In fact, organic cotton clothing can be washed ten times more than its conventional counterpart, which means less need to buy replacements, making it a more cost-effective alternative in the long run.

Why is softsens the best choice for baby?

Stylish & Practical

Who says you can’t save the environment and love fashion at the same time? Softsens Baby apparel & accessories are designed to cater to moms with an eye for style. Dress your baby in clothes that are adorable and stylish yet practical, making sure your tiny one is the cutest little fashionista on the block.

Affordable

Organic cotton doesn’t always mean exorbitant prices. We focus on giving you the very best value for your purchase, so that you never have to compromise on your baby’s care and safety.

Sustainably sourced

All our apparels & accessories are made from 100% GOTS certified organic cotton, and sourced sustainably without the use of harsh pesticides and fertilizers.

Soft & Gentle

The natural breathable fibre of organic cotton is super-soft and light on your baby’s skin, keeping your little one happy and comfortable.

Promote awareness

Our special collection #MyWonderfulWorld is designed to teach children about the beauty of our wonderful world and to promote environmental awareness, thus encouraging people to make better and more sustainable choices!

Make a difference

Change begins with each of us. By choosing organic cotton, you are making a sustainable choice that will eventually contribute towards building a healthier, better future for us all.

What is GOTS certification and why does it matter?

All our apparels & accessories are made from 100% pure organic cotton that’s certified by GOTS, i.e. Global Organic Textile Standard. The Global Organic Textile Standard (GOTS) is the world's leading textile processing standard for organic fibers, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.

It sets the standard by defining requirements to ensure the organic status of textiles - from harvesting of the raw materials through environmentally and socially responsible manufacturing all the way to labeling in order to provide consumers with credible assurance.

That’s why, when you see the words “GOTS certified”, you can be rest assured that the product you’re buying is contributing towards lessening our carbon footprint and building a healthier environment for all.